I’m Rafaella Ruiz, and I turn questionable ideas into watchable content (miracles happen). *insert applause here*
Here is the Reel Deal:
Who Am I (Besides Tired)
Professional Career
So, I’m the one who tries to make sense of chaos because, apparently, someone has to. Throughout my professional life, I’ve built creative systems that (GASP!) don’t fall apart immediately, even though my life feels like a relentless to-do list from hell. I’ve spent the last decade blending storytelling, design, and operations, proving that “creative” and “organized” can coexist (who would’ve thought!).
I had started this magical journey in film and cultural projects where I spent waaay too much time digitizing and organizing Brazil’s largest Indigenous audiovisual archive. So it was as if I was trying to keep a dozen tabs open in my brain, plus a hundred in my browser. All of this taught me that no matter what, there’s still more to come. I kept it all together without losing my mind. Mostly.
Nowadays, I’m leading creative operations and media production in the *particular* world of B2B, making corporate content a little less blah. Because hey, if I’m going to spend this much time on it, it better not be hopelessly boring.
Secret Weapons
Strategy
that’s one part insight, two parts crossed fingers
Storytelling
that turns facts and ideas into something watchable
Systems
that make everyone’s life easier (including yours)
Languages
Also: I multitask in four languages,
Portuguese
(native)
English
(C2)
Spanish
(C1)
German
(B2)
and I overthink every design detail, and edit like there’s a countdown clock over my head. So, if you need someone to keep your creative operations from spiraling and your content from boring people to tears, then I’m your person.
(May contain high levels of sarcasm.)
Creative Operations
I build systems that make creativity not just possible but repeatable—think templates, workflows, and production lines that actually hit deadlines without causing mass panic (or casualties).
Content Strategy
I take complex messages and turn them into stories people might actually want to pay attention to. Brand storytelling, campaign plans, and the occasional “please make this sound less like a robot wrote it” fix.
Video Production & Design
From “we have an idea” to “hey, that actually looks pretty good”. I’m talking concept, scripting, editing, post-production, the whole nine yards.
Brand Storytelling
Helping brands sound like real humans instead of snooze-worthy press releases. I craft stories that connect across cultures, audiences, and those fleeting attention spans.
Actual Proof I Have Skills Just a taste of the many times I resisted throwing my laptop.
A highlight of the moments when everything actually came together and I didn’t lose my mind (or did I?). Dive in, enjoy the chaos I somehow kept under control, and contact me later if you want one for yourself.
Tales of Survival and Content Creation (Highlights from the Chaos)
Here’s a handful of projects that survived client feedback, rendering errors, and at least one laptop meltdown. Each one started with a story worth telling — and ended with content that actually got people to stop scrolling.
Videos & Presentations That Don’t Suck
What I did: Produced and edited videos and executive presentations that weren’t total snoozefests—a perfect mix of design flair and storytelling magic (yes, even for those mind-numbing C-Suite meetings).
Result: Kept leadership awake and actually interested. Small win, big impact.
Explainers & Social Media Candy
What I did: Made animated explainer videos for learners struggling with grammar (because, same). Plus cooked up infographics and carousels that don’t make you scroll away immediately.
Result: Learners understood stuff better, and social media didn’t hate me.
Keeper of the Huge Archive
What I did: Took charge of a ginormous archive with 8,000+ hours of footage—cataloguing like a pro and digitizing the juicy bits.
Result: Saved a heap of cultural stories from disappearing into the void.
Notion Hacks That Actually Save Time
What I did: Built templates and project management hacks in Notion that got us out of the endless deadline panic.
Result: Production moved so fast even I was impressed — and nobody lost their mind (yet).
Nice Things People Said (I Swear I Didn’t Pay Them)
“Rafaella’s fast thinking and technical prowess in video editing are unparalleled. She communicates clearly, collaborates effortlessly, and consistently delivers impactful work.”
Florian Poidevin
Senior Marketing
Operations Specialist
“Rafaella always delivers well-designed materials on time and provides feedback that makes our work easier and better. She’s patient, reliable, and genuinely great to work with.”
Rebecca Dean
Instructional Designer
“What truly sets Rafaella apart is her rare combination of creativity and exceptional organizational skills. She is able to bring structure to ambiguity, organize complexity efficiently, and consistently deliver visually compelling outcomes.”
Irena Jorgensen
Chief Learning Officer