Media Production & Creative Operations
I turn questionable ideas into watchable content.
(Miracles happen. Results may vary.)
I build systems and do the work. Video editing, workflow design, capacity planning, stakeholder coordination, 2D animation. Both guns loaded. Four languages. One functioning nervous system. Debatable.
A 90-second infomercial proving I can edit video, write copy, and roast myself simultaneously.
What I Do
Systems thinking with actual production skills.
I work in four languages. Built systems that don’t require a PhD to understand. Turned constraints into a brand style instead of fighting them.
01
Creative Operations
Intake systems, template libraries, production tracking, capacity planning. The infrastructure that lets your team actually ship without mass panic every deadline.
(The wheel reinvention problem is more expensive than people think.)
02
Media Production
Video editing in Premiere Pro, 2D animation in After Effects, graphic design in Illustrator and inDesign. End-to-end, including the part where the render crashes at 11:47pm.
(Especially that part.)
03
Content Strategy
LinkedIn programs, editorial calendars, AI-assisted workflows, analytics-led optimization, performance tracking. Stories that work across cultures and average attention spans.
(No hashtags. The algorithm reads actual text now.)
04
Project Management
Stakeholder coordination across Marketing, Sales, Customer Success, and Learning simultaneously. Notion systems, status reporting, timelines that hold. No casualties.
(10+ concurrent stakeholders. All still standing.)
Track Record
What happens when you combine systems thinking with actual production skills.
And a lot of coffee. Survived multiple laptop-throwing incidents. Still standing.
45–65%
Reduction in production cycles
Workflow redesign, standardized briefs, and production tracking at Learnship Networks (2022–present). Average video turnaround cut from 3 weeks to 1 week.
98%
On-time delivery rate
Across 10+ concurrent stakeholders in Marketing, Sales, Customer Success, and Learning. Simultaneously.
8,000+
Hours cataloged & safeguarded
Managed archiving operations for Brazil’s largest Indigenous audiovisual archive, including 13,500+ photos spanning 30+ years. Without losing my mind. Mostly.
15%
CTR on LinkedIn program
vs. 2% industry average (HubSpot). AI-assisted workflows, analytics-led experimentation, template system. Sept 2024–Oct 2025. Zero paid budget.
How I Work
Five principles that keep projects moving.
Stops ‘just one more round of feedback’ from turning into six.
01
Start with a standardized brief
No guessing what stakeholders want. Clear inputs lead to faster outputs. Every time, without exception.
02
Consolidate all feedback into one review round
One decision-maker, one timeline. No endless revision loops. Everyone aligned before a single frame gets changed.
03
Make progress visible
Public trackers so everyone knows what’s in flight, what’s next, and who’s waiting on what. No more ‘hey, just checking in’ messages.
04
Build once, reuse forever
Template libraries for intros, outros, transitions, and social media. Stop reinventing the wheel. Every saved hour is an hour spent on something that actually matters.
05
Work with constraints, not against them
Stock footage and animation aren’t compromises. They’re the reason we stay on time. Limitations, used well, become a brand style.
What I’m Not
Good fit? Bad fit? Let's be honest.
Saves everyone 45 minutes of discovery calls.
CAPABILITIES
What I bring to creative teams.
Tools and skills that have actually been used under pressure, not just listed on a CV.
Creative Operations
Workflow design, intake systems, production tracking, capacity planning, template libraries, process documentation.
Media Production
Video editing (Premiere Pro), 2D animation (After Effects), graphic design (Illustrator, inDesign), scriptwriting, multilingual content.
Project Management
Stakeholder coordination, timeline management, cross-functional collaboration, Notion systems, status reporting.
Content Strategy
LinkedIn programs, analytics-led optimization, AI-assisted workflows (ChatGPT, Claude, Perplexity, Gemini, Firefly), editorial calendars, performance tracking.
Selected work
Projects that survived client feedback and at least one render crash.
Learnship Networks · Sept 2024 – Oct 2025
LinkedIn Content Program
CHALLENGE
Build a sustainable LinkedIn publishing program with no budget, no additional headcount, and no existing strategy. From scratch.
Solution
Dual-audience strategy (students on Tuesday, leadership on Thursday). AI-assisted workflows via ChatGPT, Claude, Perplexity, Gemini and Firefly. Notion tracking system and Adobe Creative Suite template library running at a consistent 2x/week cadence.
WHAT MADE IT WORK
Analytics-led experimentation from week one. Every post tracked, every format tested. Templates that reduced production time without flattening the voice.
15%
CTR achieved
16%
avg engagement
98%
on-time publishing
$0
paid budget
Learnship Networks · 2024 – 2025
Video Production System Redesign
CHALLENGE
3-week turnaround times caused by unclear process, no brief standardization, extended ideation phases, and zero project visibility across 10+ stakeholders and 4 departments.
Solution
Standardized brief template, consolidated review rounds with a designated decision-maker, built a public Notion tracker, created a template library (intros, outros, transitions), and used animation and stock templates to work around 100% remote constraints.
WHAT MADE IT WORK
3 weeks to 1 week turnaround (67% reduction). 98% on-time delivery maintained across increased volume. 2–3x request volume handled by the same team size. No original footage became a distinctive visual style instead of a limitation.
67%
Faster turnaround
98%
on-time delivery
2–3×
Request volume, same team
Video nas Aldeias · 2013 – 2018
Indigenous Audiovisual Archive
CHALLENGE
8,000+ hours of footage and 13,750+ photos scattered across physical media with no organization, no metadata system, no searchability, and a real risk of cultural loss across 20+ Indigenous languages.
Solution
Built a full metadata taxonomy (date, location with Indigenous place names, tribal attribution, workshop, camera type, subject categories), designed a digitization workflow, implemented an access and permissions system, and created a VOD distribution pipeline.
WHAT MADE IT WORK
Metadata system covering 20+ Indigenous peoples. Fully searchable archive across 8,000+ hours and 13,750+ photos. VOD assets and distribution pipeline delivered for 77 films on time and to platform spec.
8,000+
Hours cataloged
13,750+
Photos safeguarded
80+
films catalogued
20+
Indigenous peoples
FULL PORTFOLIO
Want to see what the work actually looks like?
Videos, motion design, presentation design, copy, documentary work. Twelve years across formats, clients, and languages. It’s all in one place.
WHAT COLLEAGUES SAY
Unsponsored opinions.
“What truly sets Rafaella apart is her rare combination of creativity and exceptional organizational skills. She brings structure to ambiguity, organizes complexity efficiently, and consistently delivers visually compelling outcomes. Rafaella is driven, highly motivated, and I see her succeeding across a wide range of roles, both within her current area of expertise and in new professional territories.”
Irena Jorgensen
Chief Learning Officer
“She has a natural ability to lead with empathy, clarity and trust, ensuring people feel supported and motivated. Rafaella brings structure, a strong sense of ownership, and a high quality mindset to everything she does, while remaining open to feedback and collaboration.”
Jasmin Ashraf Zadeh
Global Head of People Operations & Administration
“Rafaella’s fast thinking and technical prowess in video editing is unparalleled, and her ability to communicate effectively sets her apart. She seamlessly interacts with cross-functional teams and engages with customers to collaboratively create impactful product videos and case studies. Rafaella’s dedication and talent make her a valuable colleague, and I wholeheartedly recommend her.”
Florian Poidevin
Senior Marketing Operations Specialist
Let’s Talk
Looking for someone who can plan the thing AND make the thing?
Then we’re probably a good match. Drop a line.
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